LSKD's Jason Daniel on the Future of Activewear
Activewear is constantly evolving, with trends like Y2K and retro designs making a comeback. The people behind these brands, like LSKD's Jason Daniel, are sharing their insights on what's next in the industry.
LSKD's Jason Daniel is known for his bold and colorful designs, which have become a staple in the activewear world. As the founder of LSKD, Daniel has a unique perspective on the industry's trends and what's to come. In an exclusive interview, Daniel shared his thoughts on the future of activewear, from the return of Y2K and retro designs to the rise of community-driven fitness. According to Daniel, good activewear should be fun and functional, not just aesthetically pleasing. He also emphasized the importance of recovery and movement over aesthetics, suggesting that the industry should move towards gear that's built for real people doing real things. With a focus on community and functionality, Daniel's vision for the future of activewear is one that prioritizes both style and substance.